Superga Web Design

As the e-commerce graphic designer for Superga, I faced the task of redesigning the website homepage to better promote products and create a more user friendly experience.

• As the brand is largely known for their most classic styles, I created a focus banner for bestselling styles using a collage of content creator images to add an interesting and personal touch.

• For the split banner section, I increased the block sizes to fill the page and moved the previously floating text over the images for a cleaner and more direct look.

• As we were entering the fall season, I updated the carousel and bottom banner to reflect the most relevant products.

• Lastly, all headers and sub-text fonts were changed to be more consistent and uniform with CTA buttons redesigned to match.