Betsey Johnson Email Marketing
Role: Graphic Designer, Image Sourcing / Editing, Copywriter
Duration: Ongoing
Tools: Photoshop, AfterEffects, Illustrator, Klayvio
Emails designed for the fashion, accessories and footwear brand, Betsey Johnson, sent weekly to over 350,000 recipients. I worked on the Betsey email marketing from start to finish by planning out the calendar under the supervision of the marketing director, to sourcing imagery, conceptualizing designs, writing copy, building out the emails and eventually uploading and scheduling them to be sent to customers.
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