Emily Ratajkowski x Superga

Role: Graphic Designer

Duration: 1 Week

Process: Receive imagery and video, design and edit into mockups, finalize designs, work with developers to implement banners onto site

Tools: Photoshop, AfterEffects, Shopify

Superga partnered with model and author, Emily Ratajkowski for their spring / summer campaign featuring two new styles co-designed by Emily, as well as the model wearing some of the brands bestsellers. The imagery, shot and provided to our team by an outside agency, focused on classic and timeless style with a clean aesthetic. I used the imagery in the creation of banners and email marketing, incorporating clips of video and static images into a carousel homepage banner, while also utilizing a black and white treatment to help emphasize the timeless design of the collection.

For emails launches, I maintained a classic grid layout featuring a mix of on-model photography, behind the scenes design shots and detailed product imagery. I also incorporated edits of the original videos towards the bottom to show the product in motion and add excitement to the layout.

HOMEPAGE & COLLECTION BANNERS

EMAILS