PACKAGING

Comprehensive Shopping Bag Design

Inspired by sportswear brands use of simple structures, intentional shapes and punchy colors. This shopping bag design includes shoe lace handles threaded through the body of the bag and around the top allowing the carrier to open the bag by shortening the handles, or pull the laces to cinch the top closed and carry it as a shoulder bag. Lastly, I included my own logo by stamping on a “J” and making use of the shape of the rope as a “K.”